Black Friday is coming up soon and there is already a lot of advertising going on. I have already received some questions about whether I will participate in Black Friday. Look, we all love discounts, but just like last year, I have decided that Jaylaa will NOT participate in Black Friday.

Why not? Well, I'll try to explain that as briefly as possible. Besides the fact that it's just really bad for the environment, it's just not profitable for me as a small business owner. Because I try to keep the price as low as possible and the process from start to end product takes a lot of time and investment, reducing my products by 50% is just not possible. And not to forget (which surprises some people) is that I still run Jaylaa all by myself, and that's also one of the reasons that I can keep my costs relatively low and the prices therefore remain affordable.

But I noticed that I wanted to do something this year.. And that became an archive sale. From November 19th the sale shop is open and you can buy jewelry for nice round prices. This concerns jewelry that is already out of the collection but of which I still have a small stock. Or jewelry that never made it to the shop and some samples.

Bracelets, necklaces and earrings/studs are coming online. You can shop the beautiful jewelry from €10. Nice as a shoe gift or just to stock up on time for under the Christmas tree.

Don't forget to also check out the current new collection because I have added some gems to that too.

Have fun shopping!

Love Tamara